Venmo is owned by PayPal but in many ways, still operates like a start-up. Their CRM needs can be summed up in two words: volume and pace. From day one, it was clear that they need a lot of work and they need it fast.

Our team started working on Venmo in early 2025. Part of our challenge was to start producing and delivering CRM deliverables with barely an on-ramp. We needed to build trust by listening hard, working fast, and constructing a new process and design system that would benefit everyone.

It worked. The following year, the client requested that we increase the scope of our CRM work by 40%.

Sample CRM System:

11 Emails

26 Push

22 In-App Modals

24 Feed Tiles