T. Rowe Price

This piece represents one of my favorite experiences in advertising. My partner Matt Scheumann and I came up with this concept during our pitch for T. Rowe Price. We were trying to come up with a visual language that could serve as a metaphor for the way T. Rowe’s advisors work on investment portfolios. I was privileged to be in the room when we presented the concept video for “Beautiful Adjustments” and I knew we had something from the emotion on the clients’ faces as they watched the Russian Bar unfold. Pristine attention, the slightest yet most deliberate movements, the collision of both anticipation and patience—that’s what creates the perfect landing.